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Programs : Brochure

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  • Locations: Lyon, France; Milan, Italy
  • Program Terms: Summer
  • Budget Sheets: Summer
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2019 02/18/2019 02/22/2019 05/25/2019 06/07/2019
Fact Sheet:
Fact Sheet:
Program Type: SU Travel Course Field of Study: Accounting, Business Administration, Communications, Digital Marketing, Economics, Fashion Merchandising, Finance, Information Systems, Management
Language of Instruction: English Class Standing: Junior, Senior, Sophomore
Minimum GPA: 2.50 Housing Option(s): Hotel
Institutional Aid Category: N/A
Program Description:
Lyon banner photo


Marketing in the European Union

Dates: May 21, 22, 24, 2019 (on-campus meetings)
May 25-June 7, 2019 (travel)

Students choose from one of two courses:

  • MKT 311 Consumer Behavior
  • MKT 325 or INBUS 325 International Marketing
Alfa Romeo



La Part-Dieu

Participants will choose ONE of the following options. 

MKT 311: Consumer Behavior (3 credits)


MKT 325 / INBUS 325: International Marketing (3 credits)

Are you interested in learning how businesses and consumers market their products and brands differently based on the country of origin? Then join us in Milan, Italy and Lyon, France! We will explore the impacts of culture, economy, and media to assess the differences between marketing strategies used in the US and European markets. Experience international marketing first-hand by touring companies and observing the marketing decision-making from a European perspective. Seeing multiple countries and examining both the international marketing practices and the consumer behavior patterns of individuals in varied countries will lend itself to a more thorough understanding of marketing and consumption behavior.
Course Prerequisite: MKT 206

Other Eligibility Requirements: Students must be in good academic, disciplinary, and financial standing with the University. Non-SU students are welcome to participate, please see the Travel Course Eligibility Guidelines for Non-SU Students.


Lyon shopping

A tentative itinerary of this travel course's activities and excursions is available below.

Tentative Itinerary 

Centrally located budget hotels.

Daily breakfast as well as Welcome and Farewell Dinners included.



MKT 311 / MKT 325 / INBUS 325: Marketing in the European Union
Cost: $4,485 + summer tuition
Includes roundtrip international airfare (from BWI-Baltimore), intercity train transport (Milan-Lyon), European airport transfers, housing, some meals, excursions and cultural activities as listed on itinerary, tips, international health/evacuation insurance, excursion transportation, and the International & Off-Campus Study administrative fee.

Additional costs include academic credit ($450/credit), any meals not listed as included on itinerary, U.S. airport transfers, passport (if don't already have), and personal expenses.


Application requires $250 non-refundable deposit by February 18, 2019. Remainder of cost is due by Summer 2019 payment deadline at the end of April 2019.

Stevenson University reserves the right to make any necessary changes, including cost adjustments, in the event that unforeseen circumstances arise.

Upon submitting application and deposit, participants are considered committed and responsible for the full cost of the travel course should they be accepted. Should a participant wish to withdraw their application for any reason after acceptance, only recoverable expenses may be refunded (which vary according to date of withdrawal). Stevenson University withdrawal and drop/add deadlines do not apply.